Location: La Casita del Arroyo, 177 S. Arroyo Blvd, Pasadena CA 91105

Cost: $30 CAC Members/$40 Non-members

Registration: RSVP on Eventbrite here.

Details:
Using social media to promote you and your artwork has become an art itself. At this California Art Club program, you will learn how to more effectively leverage popular social media platforms to build your profile and cultivate a larger collector base for your work.

This lecture is open to artists at all levels who are interested in professional development. Panelists include CAC PR Director Beverly Chang and Signature Artist Aaron Westerberg.

BEVERLY CHANG provides strategic marketing counsel to arts organizations, and has spearheaded the marketing effort for a number of art exhibitions and events, including A Community of Angels, the largest public art exhibition ever staged in the City of Los Angeles; the California Art Club’s Annual Gold Medal Exhibition; the Chinatown Art Festival; and the first juried art exhibition to be held at the Cathedral of Our Lady of the Angels in Los Angeles, Spiritual Spectrum: Paintings and Sculpture by the California Art Club. Beverly was previously affiliated with The Walt Disney Company, where she created and implemented national multi-tiered marketing campaigns for the animation art and other artwork developed at the studio and sold in art galleries around the world. She holds a master’s degree in business administration from The Wharton School of the University of Pennsylvania. In addition, she has a bachelor’s degree in journalism and public relations from the University of Southern California.

AARON WESTERBERG grew up in San Diego. It was a class in traditional life drawing that drew him to continue his art training. He studied with Jeff Watts and attended the California Art Institute, where he later taught, and expanded his focus to include the works of nineteenth century American and European Masters. Aaron feels a connection to these great painters of form and light. In his paintings, he strives for elegance and timelessness while striking a balance between classic techniques and contemporary subject matter. His work has been highlighted in national and international publications including Fine Art Connoisseur, Artist’s Magazine and American Art Collector, and has been exhibited in fine art galleries throughout the United States. Aaron has 10,000 followers on Facebook, 2,700 followers on Twitter and over 17,000 followers on Instagram. His exhibit “A Study of Color” is going on at his Santa Clarita Studio December 12 – January 16.